Fri, 28 April 2023
13:00 - 14:00
Online via Zoom- Zoom link will only be available on IOB Learn
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Scroll down to Content Channels, under this is 'Events', click on 'Events'
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Fri, 28 April 2023
13:00 - 14:00
Online via Zoom- Zoom link will only be available on IOB Learn
From your desktop
Login to IOB Learn
Click on Home at the top of the page
Scroll down to Quick Links
Under Quick Links click on Events/My Events
Click on My Upcoming Events
Click on your Event card
Click on Open Content to bring you to Zoom
From IOB Learn App__
Click on the middle icon at the bottom of the screen (looks like a compass dial)
Scroll down to Content Channels, under this is 'Events', click on 'Events'
Scroll down to 'My Upcoming Events'
Click on the event then click on the Live Event Card to access the Zoom call
During this interesting taster event for the Professional Diploma in Strategic Management, we will review some of the common mistakes why big, successful organisations can fail. While these mistakes might seem simple from the outset, they are often based on the complex process of strategic decision-making. This may involve decision biases, risky growth strategies and conflicting objectives. Join us to see what went wrong with Credit Suisse and how you can improve your decision-making process for the future.
There are no CPD hours available for this event.
Eva is an experienced business professional with a strong background in education specialising in the financial services sector in Ireland and Europe at C - level executives. Eva also lectures (part-time) with the Institute of Banking, recognised college of University College Dublin (UCD). Her modules are Strategic Decision Making, Business Management and Research Methods.
Eva is a highly focused strategist with experience of devising, implementing and managing marketing projects and building brands, managing stakeholders and effective project management. She is also committed to outstanding customer service. Eva also have extensive experience in working in the utilities industry.
She spent over five years with ESB International as technical data management officer and she was involved in a number of data migration projects and managed a number of technical databases such as SAP. Eva has also developed a Training Database for the Asset Management Department and this database plays a vital role in their Competency Assessment Procedure.
Eva holds a Bachelor of Business Studies (BBS) degree specialising in Strategy with University College Dublin (UCD). She also completed an MSc in Strategic Management degree specialising in Supply Chain Management with Technological University Dublin (TU) and a Professional Certificate in University Teaching and Learning with UCD. In 2022, Eva also completed her PhD with the University of Buckingham, specializing in strategy, investigating the relationship between dynamic capabilities and competitive advantage in the Irish retail banking sector.
Eva’s research interest is in the area of competitive advantage, more precisely achieving competitive advantage through organisational resources and capabilities and maximising organisational efficiency in the retail banking sector
Eva also lectures with us here in IOB.